I’ll be honest. I’ve been using Social Media Engagement for more than half a decade. And despite using it for this rather extended period of time, I’ve only just now realized how much I lack in an absolutely crucial piece to social media success: engagement.
I was recently talking on Google+ with an excellent fellow (Randy Milanovic) who posted a very interesting comment that shared his categorizations of the various types of Google+ users.
Nonetheless, after I made a comment on the post, Randy made a comment back recommending that I focus more on engagement with other users as a means for growth.
Not only was he exactly right, but it made me wonder why it’s taken me SO long to realize how ineffective I’ve been at this.
How could I possibly have been so oblivious to the importance of engagement?
Regardless, I’m determined to improve on this, and maybe you could benefit from some extra Social Media Engagement strategies as well.
Are You Merely Posting, or Are you Actively Engaging Others?
Social Media Engagement, in my opinion, is used by many as a place to post links, and then post even more links.
And trust me, I’ve done it for years.
While this can definitely help to improve traffic if a lot of people click on that link, it’s still rather impersonal and also does not actively engage other social media users.
Think about this:
If you see a random tweet talking about 5 awesome strategies for something that intrigues you, you will most likely end up clicking on it regardless if you know the person who posted it.
Likewise, you’ll probably end up reading some of the article and then clicking off of it to something else.
Pretty normal right?
Well imagine how you might respond if that tweet talks about those 5 awesome strategies in a lot more of a personal way.
Maybe this tweet contains a little bit of a story, or even a personal recommendation for why the link being shared is important.
I’d wager that the click thru rate for a tweet like this is not only higher, but also includes a LOT more engagement.
Being more personal will certainly increase the likelihood that the person clicking might retweet, comment, or who knows even subscribe to your blog.
And who doesn’t love a little bit of engagement?
I mean doesn’t everyone love seeing other people mention them in a tweet, or a Google+ post?
Maybe I’m just weird, but being weird isn’t half bad sometimes 🙂
Regardless, engagement is key — and most of the pros out there are kings at it.
2 New Social Media Engagement Strategies to Try
Engagement Strategy #1:
While I’m definitely experimenting (and have much more to learn) with engagement, here are some strategies that I see working.
Write Content (that if you saw) would Evoke a Response in you
One of the best ways I’ve been able to try and make my content more “engage-able” is by asking myself the question:
“Would I share this?”
Chances are, if the answer is no, I’d wager others would not be very likely to share it either.
As such, I often try to view the content I create through an engagement “lens” as an easy way to judge whether or not the content is adequate enough to arouse quality shares and comments.
While my judgement is certainly not close to perfect, closely examining my social media content with Social Media Engagement ideas in mind has helped to increase the number of quality shares.
Engagement Strategy #2:
You Often Gotta Give to Receive
How can we expect to receive if we never give? While I’d strongly encourage you to give, I’d also challenge you to give only when you truly feel it’s worth your giving.
Because that’s how to keep everything you do honest. Don’t comment on other people’s stuff because they commented on yours.
Comment because their content truly evoked a response in you.
What I’ve found is that when I give like this the quality of what I give not only improves, but it’s also appreciated by the person who receives what I give even more.
As an example, think about the last time you recevied a present you really didn’t like that much.
Isn’t it hard to fake appreciation for something that you deep down don’t really appreciate?
Maybe We Should All Do Less and Engage More
In the end, I’d argue that focusing on quality is SO much more important than quantity.
1000 tweets or posts a day on Social Media Engagement might get you a 1000 clicks, but it also might get you 1000 people who think you’re simply posting spam and will then never click on one of your links.
While this is most likely an exaggerated example, it helps to motivate me to spend a little more time crafting what I post.
Even if it doesn’t produce the results I want, at least I tried — and did my best.
After all, what can anyone do but constantly review, improve, and modify the methods they use to evoke engagement?
Maybe there’s a very effective engagement strategy I missed, or something you disagree with me on.
Feel free to let me know in the comments below!
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