What is network marketing advertising? And how does it work? Network marketing advertising is the process of advertising your network marketing business in different paid media outlets. Several examples include the newspaper, the internet, television, radio, direct mail and pay-per-click advertising.
Just about every business in the world uses paid advertising to expand their business. You should do the same if you want to build a large and profitable MLM business. Your secret to success is to differentiate yourself from the competition. Before we dive too deep into that, let me explain the difference between advertising and marketing.
Differences Between Network Marketing Advertising,
Advertising is the process of promoting your business opportunity in paid media outlets. It is basically a way to tell people that you are in business and are in the process of expanding your business. Marketing, on the other hand, is the process of finding a potential customer, building a relationship with them, getting them to like you, trust you and want to do business with you, and getting repeat business. Marketing can be done through paid advertising, too.
As consumers, we are flooded with advertising messages every day. For the most part, we are non-receptive toward paid advertising. We turn up our “spider sensors” when an advertisement comes on television or radio because we know the purpose of the advertisement is to get us to spend our money. 🙂
However, marketing works much differently. Many companies use paid advertising to promote their marketing messages. Instead of asking you for your business, they talk about themselves. They don’t say “purchase me” or anything else like that. They brand themselves and use the principle of attraction marketing.
The best example I can use is Coca-Cola. Think about their marketing messages. When you watch an advertisement on television from Coca-Cola, it makes you want to do business with them. It makes you think about buying a Coca-Cola and drinking it. Their ads show people having fun while enjoying a Coca-Cola. That’s an example of the difference between marketing and advertising. You should do the same thing with your network marketing advertising.
The Most Common Mistake by Network Marketers
The most successful network marketers spends more time, money and energy on marketing than they do advertising. Most network marketers spend their entire advertising/marketing budget on advertising their business opportunity. They make the mistake of promoting their business opportunity in paid media outlets. Unfortunately, this method very seldom produces very good results. Have you ever had much luck running ads that promote your business opportunity? I haven’t. 🙁
The Best Way to Promote Your MLM Business
Instead, you should take a different approach. Rather than spending your hard earned money on network marketing advertising, you should focus on marketing. You have a couple options. You can brand yourself with what is known as attraction marketing or you can promote your company’s products or services. So, how do you do this? It’s simple. You must create your own website or blog with plenty of great content.
You should pick a specific theme for your blog and create lots of beneficial information for your visitors. For instance, if your MLM Company sells vitamins, you could create a website or blog about vitamins.
On your blog, you should have several different income streams, to include a link to your business opportunity. For example, you could use Google AdSense, eBooks, and other helpful MLM affiliate products to create additional revenue streams. Next, you should focus on creating lots of web content and articles to help educate your website’s visitors. Once you do this, you should spend your money promoting your website. You can use any of the network marketing advertising methods to do this. 😛
If you aren’t interested in creating a blog or website you have additional options. Just about every distributor in your company is busy advertising the Affiliate Business Opportunities. That just doesn’t work well anymore. If your company sells energy drinks, why not advertise your energy drinks? Put ads in the newspaper classifieds or on search engines promoting your energy drinks. At a minimum, you will get new customers. This helps create immediate income. Some of these customers will want to buy the energy drink at a wholesale price, so they will upgrade and become distributors. When this happens, it’s a win-win situation for both of you. 🙂
Why you Should Promote Affiliate Products Instead of Your Business Opportunity
As an alternative, you could focus your network marketing advertising campaign on an MLM affiliate product. For instance, you could find a good network marketing eBook that will help teach network marketers how to sponsor more people. Every time you sell a copy of the eBook, you earn a commission. Therefore, you could promote and advertise the affiliate link. When people purchase the affiliate product, you could offer your business opportunity on the back end. Some of the people who purchase the affiliate product will be interested in learning more about your business opportunity. 🙂
A business opportunity (or bizopp) involves sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business. The licensor or seller of a business opportunity usually declares that it will secure or assist the buyer in finding a suitable location or provide the product to the purchaser-licensee. This is different from the sale of an independent business, in which there is no continued relationship required by the seller. Wikipedia Source
Final Thoughts about Network Marketing Advertising Your MLM Business
In conclusion, the real secret to success in network marketing advertising is to be different than everyone else. Look at what everyone else is doing and find a way to do the complete opposite. To do so, you should use attraction marketing to promote yourself. As an alternative, you could advertise your MLM Company’s products or services or promote a generic MLM affiliate product. Either way, you should have your own website, so you can differentiate yourself from the competition while creating multiple streams of income. I’ve found there are plenty of network marketing blogs and websites, so it might be better to create a blog or website about your company’s products. 🙂
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