Talking about search engine optimization for a new website, some SEO practices can be intimidating due to the quantity of information out there. In addition, if they do not have the help of a skilled in-house SEO or advisor, they will do nothing.
Today, we are going to reveal some surprising fundamentals of SEO, which you can utilize to boost your site’s visibility on search engines and embrace tremendous traffic on your site and pages– even if you cannot hire an expert to help with.
- 1 Fundamentals of On-Page SEO Search Engine Optimization:
- 2 Author Bio
Fundamentals of On-Page SEO Search Engine Optimization:
On-Site SEO Fundamentals:
You must’ve heard a lot about Backlinks, but link building without good on-site search optimization will not be as effective. Here’re the bare minimum on-site optimization basics you should put on each of your website’s main pages, containing and especially the homepage.
The title tag on pages of the website tells search engines what the page is telling. It should be 70 or fewer characters, containing information about your business, brand name, and keywords which to the exact page only. This tag is placed in the <HEAD></HEAD> tags near the best of the HTML code for the page.
The Meta description on pages of the website has given search engines a little more insight into what your page is telling about. There is still a debate about if Meta descriptions can help improve keyword rankings. Adding bold text can draw the eyes of searchers, matching your descriptions to search terms as well.
Regardless, you want to write your Meta description with an audience in mind that includes the page’s core keywords, as the Meta description does show up in search results.
When using WordPress on your own domain, you are in good fortune. Adding title tags and Meta descriptions to your pages are easy consuming free plugins such as All in One SEO, Platinum SEO and much more. You can also get SEO proposals by means of premium plugins such as Scribe SEO.
Need of Content is a basic deal
The key to pleasing both search engines and companies is to have quality content on your website. Quality content can contain a variety of things including, but not limited to following such as Blog Posts, Articles, Tutorials and Guides, Infographics, Videos, and Podcasts.
Making quality content for your website can be a huge investment, but it is surely worth it. SEO service in Singapore has captured a long way in this regard, and visitors will adore it so much that they would share it on social media. Simply, adding blog posts to your website welcomes growing visitors, expanding your content list to additional types of media.
How Google+ Can Help with Rankings
Talking of creating social profiles for links, if your goal is to dominate Google, then you should style in a way you join Google+. Google’s own social network can help you overgrow better in search results for persons you can connect. For instance, when logged in to Google+ and search for SEO, we get the following in my top five search results. Personalized search results based on who I’m friends with are marked by the little person icon.
When I’m not logged into Google+, you can see that the two personalized results shown earlier are not in the top five. One of them is not even on the first page.
It shows that personalized search results trump even local search results. Hence, if you want to grow into the personalized search game, your goal is to do the following:
- Make a Google+ personal profile and business page
- Indorse the website you want to rate well in search results by giving it a Number one sharing on website of your profile and/or page as a status update, and connecting to it in your profile data under suggested websites
- Fill out your profile information completely to make others want to connect with you
- Check your settings and make sure that the profile information is public beside your status updates
- Share interesting updates on your profile so it does not appear too self-promotional
- The more popular you are on Google+, the more chances you’ve to influence tailored search results with those who are following you. Therefore, take advantage of social network to full extent for reaping the profits
#Monitoring Your Results
Last, but not the least, you will want to keep track of your SEO progress by monitoring your results. The two most important tools you can use to monitor these results are the following:
Create a free account that you can get after using the 30-day trial of the pro account. Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
Use Google Analytics to learn more about the visitors to your website.
In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results.
By setting up goals, you can see which keywords or pages visitors visit and do what you want them to do such as sign up for a mailing list or purchase a product.
This will help you learn what keywords you should be targeting with your SEO campaign.
There are many companies offering SEO services in Singapore, currently observed in a survey. In addition, many of SEO companies have proven themselves best to start with. On top, SEO agencies can help you learn more if your SEO efforts are creating a difference.
Wrapping up this article, we shed light upon the unusual SEO fundamentals specified in this post. By following the aforementioned SEO fundamentals, you will definitely start on the right bottom when it comes to your website’s search engine optimization. We hope that you will soon start reaping the benefits through search engines rankings!
The author is a freelance writer and a provider of SEO service in Singapore. He focuses on blog marketing for personal, professional, and business bloggers.
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