Sales promotion is the term given to any type of selling communication that uses different techniques and selling motivation Letter like media and/or non-media approach that affects the different factors in improving, producing as well as in making a product effective to customers.
- Sales promotion is one of the five aspects of the promotional mix. (The other 4 parts of the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Source: Wikipedia
Top 5 Popular Types Of Sales Promotion Strategies
It is a tool used by several producers and manufacturers in order to achieve success in the business industry. However, a set of skills, knowledge, and strategy is needed in order to attain this success. You should also know how to push and/or pull customers to purchasing your Avon products.
Here are some ideas below.
Freebies are one of the most effective sales promotion strategies. Try to sell a product with an accompanied free item. If you are producing a new product in the market, giving away freebies is an essential help in making it known to the public. This will allow the customer to try on the free product and purchase for more.
People love to buy a product at a lower price. Lesson at least 10 to 20 percent of its cost. This is an essential strategy in sales promoting a new product in the market.
Sponsor And Do Product Sampling
Make your product reachable to many by holding sampling events on malls or on areas where there is a high traffic of people. It is important to allocate money for sampling purposes to increase your visibility to the public.
Giveaway discounted coupons to customers that are available anytime for them. Customers would always want a hassle-free experience when visiting your store. This type of strategy can be likened to discounts however, only coupon holders are able to avail for the discounted product.
Loyalty Reward Program
Identify who your number one product buyer is and give him a gift or reward. Through this sales strategy, customers will feel more valued and would opt to go to your store more due to an established customer-store relationship built.
Sales promotion provides essential information that pushes customers to purchase a product. According to some Researches, 82.12 percent of customers said that sales promotion strategies cause them to re-purchase certain products.
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