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Top 5 Types of Sales Promotion Strategies

Sales promotion is the term given to any type of selling communication that uses different techniques and selling motivation Letter like media and/or non-media approach that affects the different factors in improving, producing as well as in making a product effective to customers.

Sales Promotion Strategies

  • Sales promotion is one of the five aspects of the promotional mix. (The other 4 parts of the promotional mix are advertising, personal selling, direct marketing and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Source: Wikipedia

  Top 5 Popular Types Of Sales Promotion Strategies

It is a tool used by several producers and manufacturers in order to achieve success in the business industry. However, a set of skills, knowledge, and strategy is needed in order to attain this success. You should also know how to push and/or pull customers to purchasing your Avon products.

Here are some ideas below.


Freebies are one of the most effective sales promotion strategies. Try to sell a product with an accompanied free item. If you are producing a new product in the market, giving away freebies is an essential help in making it known to the public. This will allow the customer to try on the free product and purchase for more.


People love to buy a product at a lower price. Lesson at least 10 to 20 percent of its cost. This is an essential strategy in sales promoting a new product in the market.

Make your product reachable to many by holding sampling events on malls or on areas where there is a high traffic of people. It is important to allocate money for sampling purposes to increase your visibility to the public.


Giveaway discounted coupons to customers that are available anytime for them. Customers would always want a hassle-free experience when visiting your store. This type of strategy can be likened to discounts however, only coupon holders are able to avail for the discounted product.

Loyalty Reward Program

Identify who your number one product buyer is and give him a gift or reward. Through this sales strategy, customers will feel more valued and would opt to go to your store more due to an established customer-store relationship built.

Sales promotion provides essential information that pushes customers to purchase a product. According to some Researches, 82.12 percent of customers said that sales promotion strategies cause them to re-purchase certain products.

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Mohammad Tabish is an addicted Blogger and a Professional web developer. He is from Pakistan. He started his first blog (SEO Tech) in 2012 and then, he never look back. He is managing lots of blogs.

4 thoughts on “Top 5 Types of Sales Promotion Strategies

  1. Donna Merrill

    Hi Muhammad,

    These are the best methods for promoting your product or service.

    You need to get a group of people to test it and give you feedback and testimonials in order to attract new clientele.

    I like freebies and discounts best for pulling folks in… these are ways to really pre-sell your offer to the rest of the the world within your target audience.


    1. Muhammad Tabish Post author

      Hello mam,
      Yes, you are absolutely right!
      We should collect testimonial (for a blog too) to attract new clientele by giving freebies and discounts…

      I always love to get your very valuable feedback…… Thank U So Much <3

  2. K. Lee Banks

    Thanks for sharing these ideas! I have just been pondering creating coupons to post in a widget on my sidebar, to promote my K-Lee’s Kreations business! Now I just need to figure out how to do that!

  3. Jane

    Hey Muhammad,

    These are definitely wonderful ways to promote sales! I love freebies and discounts – they work every time.

    But we must just make sure that we don’t lower the bar too much in terms of offering discounts as it might mislead customers in the long run (they might expect everything from you for free or for a heavy discount).

    Thanks for putting this together 🙂


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