There are many ideas available when it comes to advertising a small business. The sky is the limit so to speak when it comes to promoting a business and this is true even if you have a small budget. The ideas were given here can be implemented one after the other or simultaneously depending on the urgency as well as the available budget.
- 1 10 Best Small Business Advertising Ideas
10 Best Small Business Advertising Ideas
1. Local Radio Advertising
If you have a small business catering to a community, it is best to get more exposure by advertising it through the local radio. The rates of advertising in a local radio are much lower as compared to one that has a national coverage.
2. Local Cable Advertising
In the same light, local cable TV advertising is also a lot of help in promoting a business. As compared to a national TV, the cost of advertising is only a fraction and within the means of a small business.
All you need is a computer and a printer and you can already produce flyers to promote your business. Flyers can be given to passers-by or can be inserted in newspapers and magazines. It is one of the most economical forms of advertising your small business.
4. Tie-up Advertising
This is also called cross-marketing and can be applied when there is a business that complements your products. You just need to have a tie-up with that company to promote your products and vice versa.
5. Local Classified Ads
Local classified ads are always part of every community and it is a venue where you can also effectively promote your business.
Produce banners and put them in strategic places. Make sure that your targeted customers can see them and the contents are enticing for them to try your offer.
7. Telephone Calls
Try to be familiar with your customers by creating a database where you will store their basic personal information like birth date and telephone numbers. Give them a call when you have a promo or just say hi to remind them that they are not forgotten.
8. In-store Promotions
In-store promos are the effective attraction to customers. Everybody is looking for a discount or a free item so an in-store promotion is also one of the best ways to promote a small business.
9. Giveaways on Special Occasions
Remember your customers on special occasions like Thanksgiving for instance. Give them a free gift for every purchase if you can. Sometimes mere greetings are also important to most customers.
10. Create a Website
Most new businesses now make it a point to have a website. Just use keywords pertaining to your location and the search engines can help drive traffic to your website.
It is exciting to open a small business because you have control over anything that goes in the operations. You just have to come up with unique advertising ideas and soon your desired results will follow.
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