If you are an online business owner, SEO is a common term for you! Simply put, if you want your business site to gain online prominence, make more customers and profits, you need to opt-in for SEO services. And one of the obvious things that you must have heard about SEO is that it is never constant and keeps changing. In fact, when you start to manage your SEO, you get to know about the Google algorithms and SEO trends that can change anytime. But here you will get know Unaltered SEO that will never change and should not be ignored at all.
Don’t Ignore Unaltered SEO and Altered Updates
You must pay importance to all these updates! That way, you can maximize your chance of ranking better and higher. Also, the changes sometimes come up with brand new criteria, especially for the webmasters, and that is essential to comply. However, in the SEO world, sometimes all of these get overlooked. Instead of assessing the frequent marginal impact of such updates, the SEO experts and analysts often call these updates as something revolutionary.
However, you need to know a critical reality! Irrespective of the constant update, both Google algorithms, and SEO till date hasn’t changed completely. The fundamental factors which outline online rankings are still functional. However, it could be that the way they get analyzed or expressed might have mildly altered, but they still are an essential component of a useful SEO strategy. And if truth be told, these SEO basics will remain intact in the forthcoming days as well.
Are you wondering about these Unaltered SEO fundamentals? Discussed below are a few important ones that you can take note of…
1- Bots & Website
First things, first! It is impossible for Google to rank a website if it doesn’t get to see your content. Also, it needs to know that your website exists. The initial and vital step that Google takes for garnering the search engine outcomes is to take stock of your web content all through the web. To make this happen, Google has the automatic bots that crawl your site and then indexes it.
For any reason, if the bot isn’t able to locate or see your site, Google can’t index it. And, you can never get listed in the SERPs. Here you can take the help of technical SEO services or just do it yourself with the presence of mind. Using this, you can ensure that your business website gets uploaded correctly to be visible to the online bots. It also helps you to get the correct idea about the business’s site and brand. There can be many technical factors that might change from time to time. However, the essential requirement to ensure that your website is visible is never going to change.
2- Good Quality Content Unaltered SEO
You need to make sure you come up with high-quality web content. It is what makes Google successful. Do you want to gain maximum search visibility? If yes, then you should curate as well as promote excellent content. The word great here implies various factors that you need to adhere to, such as:
- Your content should be long, of approximately 800 words to explain the topic well
- It should have depth and meaning. That means you should avoid the “fluff” at all cost
- It needs to be readable that makes perfect sense to the native speakers
- It should be understandable and add value to an online reader. Your content should also have the essential sub-headlines and headline. The content should always aim to either provide vital information or help to solve a problem.
Google never discloses the process it has for sharing high-quality content. But as business owners, you should be able to understand whether you are coming up with good quality content or not. When you have improved content, the chances of ranking high in search engine doubles!
3- The Site Structure Denotes the Entry Structure
We know that bots exist. And extending the need for your site to be visible to the bots, even the structure, and layout of the website is essential. It plays a vital role in determining the way Google assesses your site and the way it gets listed in the SERPs.
For instance, your web page description, as well as a page title, gets drawn from the website’s Metadata. It further gets used for populating the respective entry in SERPs. There are specialized structures, for instance, a structured markup that might get used for providing a certain kind of content as the users do their search. You can make use of this format to get your calendar published. And the users will view it in search engines.
4- Rank Manipulation & Spam
Since the inception of Google, it has been combating rank manipulation and spam. Some optimizers resort to the black hat SEO tactics, like hidden keywords, keyword stuffing, link spamming for boosting the online ranks. Over the years, Google has become an expert in detecting all these underhanded tactics.
Google today rewards the websites which provide value to its online users. Hence, if you want to use black hat SEO tactics to outsmart Google, then this search engine giant will bring your site down and put forward other penalties. And over all these years, this aspect of SEO remains the same.
There could be several other aspects of SEO that hasn’t changed with the recurrent updates. You need to know about the SEO basics that are meant to stay by referring to the factors mentioned above. It helps you understand SEO better and plan a practical SEO strategy that is holistic.