How to Spy On Your Online Competitors With The Best SEO Tools To beat Them

Last Updated on November 1, 2022 by Muhammad Tabish

How to Spy On Your Online Competitors With The Best SEO Tools To beat Them Anyone involved in internet marketing these days will tell you just how important research is.  When it comes to evaluating what your competitors are doing, you need to be able to gather as much crucial data about them as possible, which you can later use to fine-tune your own marketing efforts, for improving your position in the marketplace.

Let’s face it; if you want to beat your competitors, you must have the daily itch to know what your competitors are up to.  What specific keywords are they targeting to rank on Google’s first page?  From where and how much traffic, your competitors are obtaining? Who’s blog or website linking to them?


As bloggers, SEOs, online business owners, and marketers we all know very well that these mentioned questions are plenty of important points that we want to know the answer to.

Maybe your condition is not the same, and perhaps you are trying to get a brand new online based organization but would like high data before of building a certain offer and going or flowing into a due diligence process.

Sometimes we spend lots of time obsessing over this or even a big amount of money for delving (searching) for it. However, with the help of free tools, you can acquire the data you hardly need for fairly deep analysis and many other things in a relatively short period of time.


SEO Notable Point: You have to focus on two very curious and important aspects of spying (secretly collecting information on a blog/website):

  • Targeted Keywords & Traffic: Simply insert, what amount of blog traffic are they receiving, and where is it mostly coming from? Is it organic (traffic coming from any search engines) or paid? If a competitor is receiving mostly traffic from a search engine (organic traffic), then you need to find out what are Keywords they are targeting for ranking in the search engines.


  • Backlinks: High-Quality Backlinks are still a major factor in blog ranking at Google’s metrics. Analyzing the backlinks of competitors will give you a deep understanding as to where you can also get the same backlinks as your competitors if your competitors are actively doing Search Engine Optimization (SEO), and the degree and sustainability (continuing for a long time) of your opposition SEO efforts until now.

Spying on competitors’ Keywords & Traffic Details:

Well, we all like to know what rate of traffic our competitors are obtaining. Is it targeted traffic or organic traffic? Before I start revealing how to find out this data, I think it is necessary to clarify that these below-recommended tools ESTIMATE traffic is completely based on some factors and should only be applied to calculate trends and organization comparisons. In my experience and according to experts it has found that these estimates are about 4x lower than the actual no. but the trends to be in line

Without further delay, here are popular online tools to help you spy on your competitor’s website.

BlogRankSEO’s All-Time Favorite SEMrush:

SEMrush is our first favorite tool of SEO from the beginning of the blogging journey because it specializes in competitor data. Whenever you need to find your online competitor’s organic keywords, site search traffic (organic traffic), and ads keywords data just go to SEMrush homepage and simply put their website link and get the data free of cost. An epic fact: all website information shows to you in a graphic format. Its free version allows users to use it 5 times a day with limited data which is quite powerful.

This epic tool gives you the capability to find the data relevant to a particular country which is an awesome feature, especially for those or a group (business team) doing business internationally. And that data blows their mind because now you get a track and flow as well to promote your business and make handsome revenue.

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Below that SEMrush gives you the top 5 organic traffic driving and the paid keywords. It shows an exact match local search volume for a specific country selected and an % estimate of website/blog traffic that a particular keyword contributes. It is designed user-friendly, you can see algorithm updates that are represented by a sharp rise or down of the traffic line that happens with published new Google algorithm updates.

Gift: Grab 14 Days pro SEMRUSH account for free, which is not available directly.


KeywordSpy-Our Second Choice:


This tool is particularly useful for spying on your competitor’s keywords.  The tool can provide you with data in key areas such as; PPC keywords used, organic keywords and their positions and competitors, as well as organic listing variations.



                    Create a free KeywordSpy account.

Later you can upgrade your account to get the best data. If you are Affiliate Marketer then promote this with your list from here.

Read Also: 5 Killer Ways To Get Backlinks Within Less Time

Ahrefs (The Backlinks Manager):

This is another popular tool. As SEMrush tool shows you the great stuff for spying on your competitors, similarly, Ahref shows. Its report is sufficient for basic spying activities (free version), you can also upgrade it for the more close report or you can use SEO experts all-time favorite SEMrush Pro account for 14 days.


You can find the whole list of anchor text used by your competitor for interlinking and for getting a link back to their blog. What is the rate of their success through backlinks and what is the format for building backlinks? I know these are amazing which is also available in the SEMrush.


Alexa – a tool for web rankings:


Alexa is nothing new, sure it’s something that every webmaster has gone to now and again to check out their own website traffic rankings, but how often have you used it to check your competitor’s statistics?

Alexa can provide us with valuable information on how engaged visitors are on a particular site, data on audience demographics, where traffic is coming from, and from what keywords.  I’m a little skeptical about how accurate the data actually is from Alexa, I don’t believe it’s 100% accurate, but still a great tool to use for gathering some raw data.

As I said these are commonly used tools, but we don’t make better use of them, let me know your thoughts.  Do you use any of these yourself and how often, if not, will you be using them in the future?  Leave me a comment below.

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14 thoughts on “How to Spy On Your Online Competitors With The Best SEO Tools To beat Them”

  1. Hello,
    Amazing post SY Abuzar,
    Usually, the newbie bloggers like me are busy in thinking and working about our own posts, keywords , traffic and all and honestly speaking I never thought of checking my competitor’s traffic or keywords.

    Excellent Idea!

    Thanks, a lot, after reading your post I can spy on competitors backlink. Also, I have mentioned your domain at my blog. keep doing great post.

    • @Robin
      Hi Robin,
      Glad to know this! Indeed, SEMrush is such a jams bond tool of blogging. Thank you for dropping your experience with it.
      Keep visiting and leaving your facts with us………..Have a nice day

    • Yeah!
      KeywordSpy is our 2nd favorite tool for SEO Activities(mostly for spaying).
      Keep visiting and leaving your facts with us …”””’……… Have a nice day

  2. Awesome post.. but i think u forgot to mention openlinkprofiler for backlink stealing. Its a free tool and gives u upto 1000 backlinks of ur competitor for free.

    • @salman noorani
      Glad you like this one!
      I don’t have my hand good with openlinkprofiler that’s why I did not mention it here.
      Thank you so much for informing that It’s a free tools and can shows up to 1k backlinks of our competitor free of cost.

    • Hello Faisal,
      First Welcomes to My Blog,Glad You Like it, Keep visiting and Leaving Your Feedback, With us, Hope you Win it 🙂
      Have a Lovely Night,

    • @Vashishtha K. Kapoor

      Most Welcome!
      Yeah! Spying is a very cool to rank at 1st. It is very easy from these amazing tools.
      Keep visiting and Leaving Your Facts with us….Have a nice day 🙂

  3. HI SY
    Nice post and you well covered each point with very simple to understand way.
    It is an era of stiff competition where one has to keep eye on entire competitive spectrum without any missing and for that various tools work best to get the accurate results.
    Thanks for sharing
    Keep writing and keep sharing more such wonderful stuff.

    • @Mi Muba
      Thank you very much for appreciating!
      Exactly! We have to keep our eye on our competitors’ every single action to be the best.
      Yes, I’ll keep sharing kind stuff under your honesty.

      Keep visiting and sharing.


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